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Joshua Plouff
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Joshua Plouff · digital infrastructure & growth systems

The end-to-end machine that turns traffic into revenue.

Hand-coded websites wired to CRMs and end-to-end email systems. One operator, one system, built for high-end clients who need the whole pipeline.

Book a consult Or see recent work
the_stack.json
01
site
capture
↓
02
crm
organize
↓
03
email
retarget
↓
04
analytics
measure
// status: shipped v1.0
10+ yrs
in industry
50+
sites built
10k+
leads captured
$1M+
top client revenue
what I build

Four pieces, one machine.

01 / site

Hand-coded websites

Performance-grade websites, hand-coded line by line. No templates, no page-builder bloat, no plugin sprawl — just custom HTML, CSS, and JavaScript built around your brand, your speed, your standard.

stack: HTML · CSS · vanilla JS · custom PHP
02 / capture

CRM systems

Lead capture wired into the platform that fits your workflow. Form-to-CRM automation, lead tagging and routing, spam protection, dashboards your team can actually read.

stack: Google Sheets · Zoho · Airtable · custom DB
03 / retarget

Email systems

End-to-end email — strategy, platform setup, list management, automated sequences, and retargeting workflows. Whether it's Constant Contact, Mailchimp, or a custom system, the email program runs as part of the machine.

stack: Constant Contact · Mailchimp · Apps Script · custom automations
04 / measure

Analytics & dashboards

GA4, Search Console, and custom Airtable dashboards. Reporting infrastructure your team can read — visibility, not noise. So you can see what's working and double down.

stack: GA4 · Search Console · Airtable Interfaces
how it works

One pipeline. Wired end-to-end.

Most agencies hand you four disconnected tools and call it a strategy. This is what one operator wiring them together actually looks like.

01 / site

Capture

Hand-coded landing pages and forms built to convert visitors into leads.

outputs: lead data · source · context
→
lead data
02 / crm

Organize

Every lead tagged, routed, scored — nothing slips through.

outputs: tagged contact · status · routing
→
tagged contact
03 / email

Retarget

Triggered sequences re-engage warm leads at the right moment.

outputs: engagement · clicks · conversions
→
engagement signal
04 / analytics

Measure

Every signal flows back to dashboards. You see what's working.

outputs: → the loop closes

Anyone can build a website. Anyone can set up a CRM. Anyone can write an email sequence. The hard part — and where the value actually lives — is making them work as one system.

the standard

The Ferrari of websites.

Templates ship fast. Mine perform — speeds builders can't reach, security that holds up, design that's distinctly yours, and integrations wired into everything else.

01 / pillar

Speeds builders can't touch.

Sub-second loads, near-perfect Lighthouse scores, real performance budgets. Page builders ship megabytes of unused CSS — this ships only what runs.

spec: Lighthouse 90+ · sub-1s loads · zero bloat
02 / pillar

Top-of-the-line security.

No shared plugin vulnerabilities. No abandoned codebases. No template attack surface. Hardened from the start, audited along the way.

spec: zero plugin CVEs · audited stack · SSL · daily backups
03 / pillar

Looks like nothing else.

Custom design, custom typography, custom motion. Templates make every site look like every other site — yours won't. Visually distinct, on purpose.

spec: custom design system · zero template DNA · pixel-tuned
04 / pillar

Integrated, end-to-end.

CRM, email, analytics, payments, custom workflows. The site isn't a silo — it's the front door to the rest of your business stack.

spec: API-ready · webhook-friendly · CRM-wired
the work

In production.

Four recent projects — shipped, in service, and still earning their keep.

01 2024 · foundation · 6-page custom build

TEIF

The single best site I've shipped.

Fully custom 6-page foundation site. Editorial typography, purpose-built sections, pixel-tuned layouts. Custom HTML, CSS, and PHP top to bottom. Sister site to the TEI Conference.

result: 6 custom sections · zero templates · design showcase
View live
teif.org
TEIF site preview
02 2023 · pest control · marketing site + SEO

Cyrus Pest Control

Local SEO that prints six figures.

Performance-grade marketing site for a regional pest control company. Ranks #1 organically for "Marysville pest control," drives leads through conversion-optimized landing pages, and generates six figures in revenue annually.

result: $100k+/yr revenue · #1 organic rank · sub-1s loads
View live
cyruspestcontrol.com
Cyrus Pest Control site preview
03 2024 · conference · sister site

TEI Conference

Sister site to TEIF — same standard, different job.

Public-facing conference site, custom-built top to bottom. Same editorial design language as TEIF, adapted for an event hub: speakers, schedule, sponsors, registration. Nothing else like it.

result: fully custom · zero templates · live event hub
View live
teiconference.org
TEI Conference site preview
04 2024 · healthcare · Airtable system

Healthcare Dashboard

From scattered spreadsheets to one source of truth.

Custom Airtable workspace built for a healthcare operations team. Consolidated reporting, automated workflows, role-based views, and team-ready dashboards — replacing fragmented spreadsheet systems with one connected source of truth.

result: fragmented data unified · live reporting · team-ready
View dashboard
airtable.com/healthcare-ops
Healthcare Dashboard preview
also live: Tasty's Tavern view all 30+ projects
Joshua Plouff portrait
about

The operator.

One operator. Ten years. Multiple industries. Same approach.

I've spent the last decade leading marketing for institutions like the California School Boards Association, running commercial real estate marketing at Northgate CRE in Sacramento, and building or partnering on multiple ventures of my own. The pattern that holds across all of it: the value isn't in any single tool — it's in wiring them together as one system. That's the work I do now, for a small number of high-end clients at a time.

01
Marketing & Media Lead
California School Boards Association (CSBA)
02
Marketing Director, Commercial Real Estate
Northgate CRE · Sacramento, CA
03
Previous Owner
Nerd Street Marketing
04
Co-Owner
Cyrus Pest Control
05
Partner
Espindola Management Group (EMG)
currently taking on a small number of new projects
Joshua Plouff speaking at a non-profit event
// speaking · non-profit event