The end-to-end machine that turns traffic into revenue.
Hand-coded websites wired to CRMs and end-to-end email systems. One operator, one system, built for high-end clients who need the whole pipeline.
The math.
Most "small business" sites are digital paperweights. They look fine, but they don't move the needle. A performance build is the difference between an expense you have to pay and an asset that pays you back.
90% of websites get zero organic traffic.
A $2k site that brings in $0 is more expensive than a $10k site that brings in $50k.
A low-budget site isn't about saving money. It's about a lack of action.
You're not buying a digital brochure. You're buying a high-performance engine.
Side by side.
Same problem. Two answers.
Four pieces, one machine.
Hand-coded websites
Performance-grade websites, hand-coded line by line. No templates, no page-builder bloat, no plugin sprawl — just custom HTML, CSS, and JavaScript built around your brand, your speed, your standard.
CRM systems
Lead capture wired into the platform that fits your workflow. Form-to-CRM automation, lead tagging and routing, spam protection, dashboards your team can actually read.
Email systems
End-to-end email — strategy, platform setup, list management, automated sequences, and retargeting workflows. Whether it's Constant Contact, Mailchimp, or a custom system, the email program runs as part of the machine.
Analytics & dashboards
GA4, Search Console, and custom Airtable dashboards. Reporting infrastructure your team can read — visibility, not noise. So you can see what's working and double down.
One pipeline. Wired end-to-end.
Most agencies hand you four disconnected tools and call it a strategy. This is what one operator wiring them together actually looks like.
Capture
Hand-coded landing pages and forms built to convert visitors into leads.
Organize
Every lead tagged, routed, scored — nothing slips through.
Retarget
Triggered sequences re-engage warm leads at the right moment.
Measure
Every signal flows back to dashboards. You see what's working.
Anyone can build a website. Anyone can set up a CRM. Anyone can write an email sequence. The hard part — and where the value actually lives — is making them work as one system.
The Ferrari of websites.
Templates ship fast. Mine perform — speeds builders can't reach, security that holds up, design that's distinctly yours, and integrations wired into everything else.
Speeds builders can't touch.
Sub-second loads, near-perfect Lighthouse scores, real performance budgets. Page builders ship megabytes of unused CSS — this ships only what runs.
Top-of-the-line security.
No shared plugin vulnerabilities. No abandoned codebases. No template attack surface. Hardened from the start, audited along the way.
Looks like nothing else.
Custom design, custom typography, custom motion. Templates make every site look like every other site — yours won't. Visually distinct, on purpose.
Integrated, end-to-end.
CRM, email, analytics, payments, custom workflows. The site isn't a silo — it's the front door to the rest of your business stack.
In production.
Four recent projects — shipped, in service, and still earning their keep.
TEIF
The single best site I've shipped.
Fully custom 6-page foundation site. Editorial typography, purpose-built sections, pixel-tuned layouts. Custom HTML, CSS, and PHP top to bottom. Sister site to the TEI Conference.
Cyrus Pest Control
Local SEO that prints six figures.
Performance-grade marketing site for a regional pest control company. Ranks #1 organically for "Marysville pest control," drives leads through conversion-optimized landing pages, and generates six figures in revenue annually.
TEI Conference
Sister site to TEIF — same standard, different job.
Public-facing conference site, custom-built top to bottom. Same editorial design language as TEIF, adapted for an event hub: speakers, schedule, sponsors, registration. Nothing else like it.
Healthcare Dashboard
From scattered spreadsheets to one source of truth.
Custom Airtable workspace built for a healthcare operations team. Consolidated reporting, automated workflows, role-based views, and team-ready dashboards — replacing fragmented spreadsheet systems with one connected source of truth.
The operator.
One operator. Ten years. Multiple industries. Same approach.
I've spent the last decade leading marketing for institutions like the California School Boards Association, running commercial real estate marketing at Northgate CRE in Sacramento, and building or partnering on multiple ventures of my own. The pattern that holds across all of it: the value isn't in any single tool — it's in wiring them together as one system. That's the work I do now, for a small number of high-end clients at a time.
Let's build something that actually works.
Drop me a line. Include your project, budget range, and timeline — gets you a real answer faster than a back-and-forth.