Joshua Plouff

Home Work Services

// reach me

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portfolio

Selected work.

Each project below started with a real business goal — leads, revenue, a cleaner first impression — and ended with a system that earns its keep. Outcomes first, craft second, range third.

50+

projects shipped

10+ yrs

in the industry

6-figure

top client annual revenue

02 the outcome

When the site, the CRM, and the routing all talk — six figures show up.

One project that proves the entire thesis: a custom site, a configured CRM, GMB integration, and traffic attribution — all wired together as a system, not a stack of disconnected tools.

Flagship · Service Business · End-to-End System

Cyrus Pest Control

// problem

A local pest control operator needed leads — fast — from a website that homeowners in a hurry could trust and act on. Phone, form, organic, paid — all of it had to land somewhere usable.

// solution

A clean, fast, mobile-first site wired into a fully configured HubSpot CRM with traffic source attribution on every lead. Site + CRM + GMB working as one system — not three apps with hand-offs in between.

// what's running

Custom WordPress site with click-to-call and form capture
HubSpot CRM with full contact pipeline
Google My Business integration for service-area capture
Traffic source attribution: organic, paid, AI referrals, direct
Multi-layer spam protection on every form
Local schema for service-area search visibility

// stack

WordPress HubSpot CallRail Google My Business Google Analytics

Visit the live site

6-figure

annual revenue generated

attributable through the CRM · site + phone + GMB combined

357+

contacts in the pipeline

active and growing · full source attribution on every lead

4x channels

attributed sources

organic search · paid · AI referrals · direct

Proof that "site + CRM" isn't a slogan. It's a measurable revenue system.

03 the craft

Where the design does the talking.

Two recent custom builds — clean information architecture, intentional pacing, no template constraints. The kind of work where the visual system itself is part of the deliverable.

// landing page · custom build

TEIF Campaign Landing Page

// problem

TEIF needed a focused single-page destination to drive registrations and communicate program credibility — without the overhead of rebuilding the full site.

// solution

Custom-built single page with a conversion-first layout, clear hero narrative, and a signup flow wired directly into the client's CRM. No page builder, no bloat.

// highlights

Pixel-precise design, no template constraints
Clean conversion path from hero to signup
CRM integration for instant lead routing

// stack

WordPress Custom CSS JavaScript Custom Build CRM Integration

Visit Site

// multi-page · custom build

TEI Conference

// problem

An annual conference site needed to host program details, speaker bios, registration, and sponsor content — all in a structure attendees could navigate confidently and that scales year over year.

// solution

Custom multi-page site with reusable section patterns for speakers and sessions, fast accessible navigation across every page, and an integrated registration funnel built for annual edits.

// highlights

Fully custom design system, no builder constraints
Reusable structure for future conference years
Schema markup for event search visibility

// stack

WordPress Custom CSS JavaScript Custom Build Google Sheets Schema Markup

Visit Site

04 the range

Different industries. Same standard.

A snapshot across food, hospitality, creative, and education — different audiences, different visual languages, all built to a consistent technical and design standard.

// restaurant · brand site

Tasty's

Photography-forward homepage with fast-loading imagery, clear menu navigation, and above-the-fold CTAs for location and ordering. Mobile-optimized for on-the-go discovery.

// stack

WordPress Elementor Google Business Local SEO

Visit

// creative studio · multi-page

Elite Media Productions

Cinematic multi-page layout with optimized video embeds, lazy-loaded galleries, and a streamlined inquiry flow connected to the studio's lead pipeline. Media-heavy pages that still load fast.

// stack

WordPress Custom Theme Video Optimization CRM Routing

Visit

// hospitality · brand site

19th Hole Taproom

Personality-driven design with a scannable tap list, event calendar, and quick-access info block for hours, location, and contact. Easy menu and event updates for staff.

// stack

WordPress Blocksy Google Business Social Integration

Visit

// academy · brand & enrollment

Elite Media Academy

Restrained, trust-focused homepage with a strong hero moment, clear program value props, and a single primary CTA routing qualified visitors to the enrollment path. Clean first impression with sharp brand voice.

// stack

WordPress Custom Styling GA4 Form Routing

Visit

05 CRM & data systems

Where the leads actually go.

A site captures leads — but the CRM is what turns them into revenue. Three real builds at three scales, each architected around the client's actual sales workflow.

// enterprise · hubspot · cyrus build

Multi-Channel Lead System with Traffic Attribution

The same Cyrus build you saw at the top of this page. Form leads and phone leads converge into one HubSpot pipeline, scored by CallRail, attributed by traffic source, and progressed automatically through the deal stages.

Form + phone unified into one pipeline view
CallRail scoring on every inbound call
Traffic source attribution: organic · paid · AI · direct
Email + SMS notification on every new lead
Automated stage progression through to closed sale

// stack

HubSpot CRM CallRail HubSpot Forms Traffic Attribution SMS Automation

// custom · sheets + apps script · EITRI

Smart-Router CRM with Type-Based Notification

Custom Apps Script processing 9 different form types from the EITRI conference site. Not every lead is equal — the router decides which trigger immediate notification and which silently list-build for later marketing.

9 form types routed by urgency rules
Field validation + sanitization with length caps
Reply-to threading so responses go straight to submitter
Notification status tracked per row (yes/no/failed)
Constant Contact import pipeline for follow-up campaigns

// stack

Google Sheets Apps Script Webhooks Constant Contact Email Automation

// mid level · bigin by zoho · TEIF

Pipeline-First Sales CRM

Bigin configured for a focused 3-stage deal pipeline — every form submission becomes a tracked deal with clear stage progression, not just a lurking contact in a database.

Form-to-deal automation with auto-stage assignment
Linked contact + company records on every deal
Owner notification on new deal creation
Visual kanban view for pipeline health at a glance
Closed-Won/Lost tracking for conversion analysis

// stack

Zoho Bigin Pipeline Config Deal Tracking Form Integration

06 analytics & reporting

What happens after launch.

Most freelancers ship and disappear. I measure whether what we built is actually working — and turn that data into reports stakeholders can act on.

// web analytics · traffic + behavior

Google Analytics 4

Custom GA4 setup with conversion goals tied to real business actions — form submissions, phone clicks, email opens — not just pageviews.

Custom events for every meaningful action
Traffic source attribution + behavior flow
Conversion funnels for forms and CTAs
Audience segmentation for retargeting

// measures

Traffic Volume Conversions Source Attribution

// SEO research · competitive intel

Ahrefs

Strategic SEO research — not just where you rank, but where the opportunity is. Competitor gap analysis, keyword targeting, and backlink monitoring.

Competitor keyword gap analysis
Backlink profile monitoring
Content opportunity identification
Domain authority + ranking trends

// measures

Keyword Rankings Backlinks Competitor Gaps

// call tracking · lead attribution

CallRail

Closes the attribution loop for businesses that get phone leads. Every call tagged by source, recorded for QA, and scored for lead quality before it hits the CRM.

Dynamic number insertion by traffic source
Call recording + transcription
Lead scoring before CRM hand-off
Cost-per-lead by channel

// measures

Call Volume Source Attribution Lead Quality

// reporting hub · stakeholder dashboards

Airtable

The layer that turns raw analytics into stakeholder-ready dashboards. Pulls data from GA4, CRMs, and CallRail into one source of truth for board reports, funding asks, and cross-team tracking.

Custom dashboards per stakeholder type
Scheduled reports for board + funder updates
Cross-source data consolidation
Funding-ask-ready metrics packaging

// measures

Cross-Source Reports Stakeholder Views Funding Metrics

07 // ready when you are

You've seen the work.
Yours could be next.

One email. We talk through what you need, what's realistic, and whether we're the right fit. No pitch deck, no pressure.

// start the conversation solutions@joshuaplouff.com

See pricing & packages · Back to home

// NorCal based remote-friendly building since 2014

Selected work.

When the site, the CRM, and the routing all talk — six figures show up.

Cyrus Pest Control

Where the design does the talking.

TEIF Campaign Landing Page

TEI Conference

Different industries. Same standard.

Tasty's

Elite Media Productions

19th Hole Taproom

Elite Media Academy

Where the leads actually go.

Multi-Channel Lead System with Traffic Attribution

Smart-Router CRM with Type-Based Notification

Pipeline-First Sales CRM

What happens after launch.

Google Analytics 4

Ahrefs

CallRail

Airtable

You've seen the work. Yours could be next.

You've seen the work.
Yours could be next.